Priceless Picks

My first project with Übermind has been released: Priceless Picks for the iPhone. It’s already had a very positive response these past few days. The national TV ad campaign for it rolls out tomorrow, so it’ll be interesting to see where things go from there. Anyone with an iPhone can download it for free from the App Store.

I’ve only seen rough drafts of the TV commercials, but they look really cool. The advertising company also released this on YouTube:


It’s not as polished or exciting, but gives you an idea about the app and its functionality. (I do love how they brazenly attempt to make such calculated and clearly beautified figures play as though they are casual and off the street.)

The project is a nice showcase of my 3D/game engine for the iPhone, as well as some excellent technology I developed for 3D mapping, and some cool animation stuff I was able to do. There is yet more performance I could have squeezed out of it, but that will have to wait for another release, I suppose.

I’ve been taking things relatively easy at work as we wait for the dust to settle from this launch and find out where things will go over the next little while. I’ve returned to Theatresports in the meantime, and tried to catch up on my social life a bit. Went to a superhero party, saw a couple of movies, that kind of thing. Today Übermind is having its 10th anniversary celebration barbecue, and I’m going to try to squeeze both a friend’s show and another friend’s birthday party around that.

Other than that, there’s a lot of other complicated stuff going on in my life that I’m not really ready to discuss. The next few weeks should prove interesting, though.


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One Response to Priceless Picks

  1. RAEB says:

    “It’s just what we need-ET!” That’s a D on the end! Actors are overpaid 😉

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